"O" is for the Outdoors. These are home grown outdoor content trips that are curated by Offsite's creative collaborators. The spoils of each project are piles of content that include photography, words, and video. Most of which are in turn supported by illustration, graphic design, styling, scouting, casting, etc.
Grab your Partners. Each Meeting Room O project is supported by 3-5 non-competing brand partners. Every partner receives custom content for their product or services, and a subset of assets that are shared with all the partners so they can speak to each other's audiences, as well as their own. Trips are socially promoted before, during and after, and partners have the opportunity to have their accounts posted to directly.
Story Time. We will produce lots of shiny assets for each project that will explicitly serve the needs of your web pages, catalogue, social media, and other content desires. At the same time, we will tell a story with depth and character that none of your competitors will have. Anchoring each project on a compelling story guarantees authenticity and makes otherwise mundane content glow. Great stories also help us publish with our media friends and otherwise get more eyeballs on the content.
June/July 2019, California - Charley was hard-living, foul-mouthed, one-eyed man who was a legendary California stagecoach driver in his own time. In death, Charley also made history after it was discovered his assigned sex at birth was female and possibly the first to vote in the US. Born as Charlotte, but living most of his life as a man, we revisit Charley’s story by riding bikes along one of his most common stagecoach route and visiting some of his haunts. More details here.
August 2019, British Columbia - Everyone agrees that stunning photos of riding amongst snow capped summits and dusty berm shots™ are worthwhile. Throw in a couple pics with someone under moose antlers and folks sitting around a fire, and you have a feature story. For this trip, we will check all those boxes, but also talk about what actually makes a trip great . . . the connection between people. This connection this comes from shared adversities and accomplishments, but also from the quieter times together, especially over meals. When you have ridden a bike all day, there is one thing at the very top of your mind: dinner. Why not talk about meals, camaraderie and all the other camp rituals as much as the riding? More on the radness here.
September 2019, Outer Banks, North Carolina - Seasoned two-wheel explorers and surf aficionados team up to fat-bike-surf the entire length of North Carolina’s famed Outer Banks, in the middle of hurricane season swell. From the once fertile pirate hunting grounds, to the birth of flight, to the various lonely and crowded stretches of shores, these riders will traverse both time and distance as they ride a ribbon of sand in search of some good waves and even better times. To keep it interesting, riders will need the help of local fisherman and perhaps a pack raft to cross inlets and channels that seasonally punctuate the banks. Line up for more details.
Tex Mex Hex
October 2019, Texas / Mexico - The US/Mexico border is a contentious issue, and literally in the center of it is America’s least visited national park, Big Bend. On the other side of the border is the even lesser known Parque Nacional Cañonde Santa Elena. They are only separated by a shallow river, but are worlds apart. We’ll explore natural and cultural terrain of both parks the best way we know how . . . by bike.
January 2020, Baja Mexico - Biking and surfing, possibly the best combination since whiskey and beer. The advent of fat bikes, equipped with surf board racks, makes the exploration and access of surf breaks way more interesting. This trip will pair pro level cyclists and surfers, that take their “sport” seriously, but not themselves. They’ll shed tribal boundaries and push their limits with each other. The trip will also feature free diving, spear fishing, camping, getting lost, delicious cooking, good times and great oldies. Explore more here.
Timeless - We are building a quirky illustrated guide that boils down everything you probably need to know about having a righteous outdoor life into 8 things. The Things will cut across a broad spectrum of endeavors, including, but not limited to: dirtbagging, swimming holes, surfing, climbing, biking, camping and even pooping.
Possible brand partners are kinda unlimited, but we hope to see this art in unexpected, yet thoughtful places. Think packing tape, the lining of a garment or beautiful art tucked into a tech manual to add your character.
November 2018, NorCal - We took a look at the effect that current and previous fires have had on mountain bike trails in Northern California. Our story not only physically explores the state of trail systems with pro mountain biker Barry Wicks, but we were also able to get the perspective of fire victims, land managers and the amazing advocacy community that has worked hard to get trails up and running again.
Not a Guide to Baja
January 2019, Baja Mexico - It seems like Baja is having a moment . . . a climax of things like bikepacking, van life, gps and the omnipresent information that social media and blogs provide. We don't know if it is a good or bad moment, but we think it would be interesting to take a snapshot. We'll get perspectives from all sorts of visitors, old timers who have come for decades and new comers arriving for the first time. How will we keep places like this feral? Or should we? Why? Who gets to decide?
Content collected, and coming to a publication this summer . . . we’ll keep you posted.