Offsite was created after founders Robin Sansom and Laura Cook shirked their everyday responsibilities and spent a couple months camping and surfing on Mexican beaches. Their time there was largely out of the reach of data and worldly society, forcing them to be present with each other, friends, the ocean and the desert. Like many before them, they found the experience cathartic, refreshing, inspiring and wondered how to build it into their daily lives.
At this point, Robin had left behind his corpo career, managing marketing and products in the cycling industry. Laura had always been a freelance photo stylist. They decided to combine their interests and create a studio space where Robin could post up and pursue his passion helping brands with strategy and content . . . and Laura could have a place to work with her clients. The idea was to get people out of their normal environments and put them somewhere they could be present with each other, ideas and creativity.