Surf + Turf - Baja
Baja California was discovered by Europeans well before it’s northern neighbor Alta California. However, most of the peninsula remains Spartanly populated. Why? Well, in a word, Baja is rugg . . . ed.
Although ruggedness still keeps many of Baja’s surf breaks lonely by comparison, as roads, vehicles and information improve . . . the lineup thickens. With this trip, we are hoping to use bikes to earn the turns and quietly explore more remote places. Of course, we have some personal passion and experience driving this story. Have you seen the movie Ocean that we produced, or our soon to be released film I Have It All?
How it works
We will pair a pro cyclist with a surf counterpart and navigate some of the loneliest stretches of Baja surf breaks. Along the way, we’ll cross pollinate the two sport cultures and find out what they share in common and what is different, while highlighting the skills of each athlete.
We believe this trip is a perfect way to talk about the concepts what wild means. How many kilometers, pedal strokes or footsteps exactly does it take to escape civilization? What makes a place feral and adventurous for one person, yet urbane for another? Are there really any wild places left? And if so, how do we keep them that way?
The visual intent will be to capture wide spaces that convey the exploratory vibe. We’ll also catch the pros doing things on bikes and boards alike, that will mystify the mortals. Lastly, we’ll focus on catching both the laughs and vulnerabilities. Campfire jokes and punctured tires, silly faces and snapped boards, etc.
We will limit the partners for this project to 4 non-competing brands, with the understanding that each brand will do their best to socially cross market the other participating partners, gaining access to their audience and visa versa.
The Details
proposed dates: 202x . . . swell dependent!
co-director/cinematographer: Robin Sansom
co-director/cinematographer/stills: Chris McClean
writer: legendary print writer and Baja expert
riders/surfers: pro level mountain bike and surf athletes are the focus
What We Offer
5-8 minute film festival worthy video edit
4x social media edits 9:16
teaser and trail, 16:9 + 9:16
6-8 exclusive images that highlight specific products and/or brand features
50-100 shared images from the trip that may or may not contain your products, but are beautiful and will help tell a fantastic story
IG tagging by creatives + talent
IG cross tagging by partner brands
deliver assets & stories on a specific timeline
