Brand Partners
ortlieb waterproof
fatback bikes
brooks of england
moved by bikes
big agnes
Project Overview
Riding on specially equipped “fat bikes”, our crew set out during the height of 2019 hurricane season with camping gear, surfboards, wetsuits, food and all the supplies needed for an extended adventure. The hope was to use the bikes as a tool to find empty peaks that are otherwise difficult to reach or might be overlooked. The Outer Banks could not be a more interesting backdrop: long abandoned stretches of beach, tightly packed condos and vacation homes, pirate lore, a crusty fishing culture, lobster-skinned snowbirds, surf and kite dirtbaggers . . . all set on top of an extremely hospitable southern culture.
Cast
Bri Young
Bri is a native of the Outer Banks, living in Kitty Hawk, and from a young age has been enchanted by the sea. Surfing is her passion and she has traveled the globe far and wide to pursue it. She is also a certified Ocean Rescue lifeguard and runs her own surf camp business, Outer Surf. Although Bri had never ridden a bike for more than a few miles, she was easily the trip’s most eager rider and also our de facto local guide.
Instagram // @bri_sea . . . website // https://www.outersurfnc.com/
Chris McClean
He is perhaps best known for his award-winning photography and film work that has so eloquently captured what surfing looks like in the North Atlantic. He is also a cyclist and has logged many miles on overnight bike trips, sometimes in search of waves.
Instagram //@chrismcclean. . . website //http://www.chrismcclean.co.uk
Gary Conley
No stranger to the alchemy of two wheels and surfing, Gary has traveled the world on a motorcycle with his surfboard. Chasing waves from South America to Africa, Asia and beyond. Although he had very little bicycle touring experience, his highly tuned “fixer” skills were a valuable asset on the trip . . . and he quickly adapted to new ways of being sore.
Instagram // @garnaro . . . website // http://www.bugsonmyboard.org
Robin Sansom
Robin has been riding bikes with camping gear since he was a teenager, and came to surfing later in life. Although he dabbles in photo picture making, his real passion lies in bringing folks together around an adventure.
Instagram // @givener . . . website // https://offsite-studio.com
What We Delivered
Each brand had their own specific deliverables tailored to their needs and budget. Among the assets included:
Specific product images for each brand
A 500 word written story and sample layout (see above)
Hundreds of shared lifestyle images
60 second social media teaser video
4 x 15 second videos for social stories
Sample social media posts and graphics
Social media tagging during trip
Future publishing in online and/or print media!
