Trans Mission >> Meeting Room O >> Project #3
Charley was hard-living, foul-mouthed, one-eyed man who was a legendary California stagecoach driver in his own time. In death, Charley also made history after it was discovered he was anatomically female and possibly the first to vote in the US. Born as Charlotte, but living most of his life as a man, we revisit Charley’s story by riding bikes along one of his most common stagecoach routes and visiting some of his haunts.
How it works
We will take a small crew that includes folks from the modern trans community on a three day bike camping trip to several locations along Charley’s San Juan Bautista to Santa Cruz route. The intent is to capture the spirit of adventure, as well as the challenges of Charley’s life through today’s lens of people, landscapes and transportation. We’ll pay respects at Charley’s grave, take a look at what may have been one of his coaches, visit his stops and watering holes and try to find the place where he may have voted. We are laying the ground work now, squaring away the routes, contacting potential interviewees, scouting landmarks, historical research, etc.
We will limit the partners for this project to 5 non-competing brands, with the understanding that each brand will do their best to socially cross market the other participating partners, gaining access to their audience and visa versa.
proposed dates: July 26-29
photographer: Jay Melena
producer / 2nd camera: Robin Sansom
writer: confirming now
riders: confirming now
What We Offer
6-8 exclusive images that highlight specific products and/or features per the brand’s direction
100+ shared images from the trip that may or may not contain your products, but are beautiful and will help tell a fantastic story
2-4k word story for publication + will offer a modified version for each brand’s blog, social media, website, etc.
60 second shared video edit + 4 x 15 second versions for Instagram stories
IG tagging by creatives + talent (estimate minimum 20k+ followers)
IG cross tagging by partner brands (50-150k+ followers)
possible publication in online and/or print media
3-5 direct IG posts for each brand during shooting
deliver assets & stories by September 15
Commitment and deposit immediately
Product delivered by July 1st
Specific art direction by July 1st
IG login information and guidelines for any direct posts