Tripping Out. These are home grown outdoor content trips that are curated by Offsite and key collaborators. The spoils of each project are piles of content that include photography, words, and video. Most of which are in turn supported by illustration, graphic design, styling, scouting, casting, etc.
Grab your Partners. Each project is supported by 2-5 non-competing brand partners. Every partner receives custom content for their product or services, and a subset of assets that are shared with all the partners so they can speak to each other's audiences, as well as their own. Trips are socially promoted before, during and after, and partners have the opportunity to have their accounts posted to directly.
Story Time. We will produce lots of shiny assets for each project that will explicitly serve the needs of your web pages, catalogue, social media, and other content desires. At the same time, we will tell a story with depth and character that none of your competitors will have. Anchoring each project on a compelling story guarantees authenticity and makes otherwise mundane content glow. Great stories also help us publish with our media friends and otherwise get more eyeballs on the content.
November 2018, NorCal - We took a look at the effect that current and previous fires have had on mountain bike trails in Northern California. Our story not only physically explores the state of trail systems with pro mountain biker Barry Wicks, but we were also able to get the perspective of fire victims, land managers and the amazing advocacy community that has worked hard to get trails up and running again.
Check out a sampling of the assets here, read the Bike Magazine feature story here and check out how the work was used by Blackburn Design, Kona Bikes, The Athletic and others.
202x, Baja Mexico - Biking and surfing, possibly the best combination since whiskey and beer. The advent of fat bikes, equipped with surf board racks, makes the exploration and access of surf breaks way more interesting. Ultralightweight, compact and comfortable camp furniture from our client Helinox made for a great companion on this trip.
September 2019, Outer Banks, North Carolina - Seasoned two-wheel explorers and surf aficionados teamed up to fat-bike-surf the entire length of North Carolina’s famed Outer Banks, in the middle of hurricane season swell. From the once fertile pirate hunting grounds, to the birth of flight, to the various lonely and crowded stretches of shores, these riders traversed both time and distance as they rode a ribbon of sand in search of some good waves and even better times. Brands included Brooks of England, Big Agnes, Fatback Bikes, Ortlieb and Moved by Bikes. Paddle into the line up for more details.
August 2019, British Columbia - Everyone agrees that stunning photos of riding amongst snow capped summits and dusty berm shots™ are worthwhile. Throw in a couple pics with someone under moose antlers and folks sitting around a fire, and you have a feature story. For this trip, we check all those boxes, but also talk about what actually makes a trip great . . . the connection between people. This connection this comes from shared adversities and accomplishments, but also from the quieter times together, especially over meals. When you have ridden a bike all day, there is one thing at the very top of your mind: dinner. Why not talk about meals, camaraderie and all the other camp rituals as much as the riding? More on the radness here.